London – 1 October 2009 – Alterian (LSE: ALN) continues to demonstrate the value of its solutions in the integrated marketing landscape with the announcement today that London based communications agency WDMP has appointed it as its technology partner. WDMP, a direct response and relationship marketing agency, partnered with Alterian to help in the development of multichannel marketing campaigns through gaining access to the entire platform of Alterian marketing software.
With this new partnership, WDMP will be able to manage and execute sophisticated integrated relationship marketing eCRM programmes in house. This includes full control of online marketing activities on a single, powerful technology hub from which to plan, drive and execute individualised, targeted communications for its clients. WDMP will also be able to help its clients fully interrogate transactional, web, campaign and customer data through Alterian’s powerful analytical engine, resulting in more meaningful insights and reporting. The combination of WDMP’s leading strategic and creative services and Alterian’s technology will drive greater results for its clients.
Gavin Wheeler, Chief Executive Officer of WDMP adds, “In our industry people always talk about Return on Investment. For us it is about Return on Engagement, where analytics is key. This is where technology, and in particular Alterian, comes in. By integrating all of our campaigns onto a single, easy to use platform we can help our clients understand the relationship that consumers have with particular brands, and then help them deliver targeted campaigns with higher levels of engagement and better results.”
Wheeler continues, “We have already seen the benefit of highly targeted offline engagement with the work we have done with Thomson Holidays so had been looking for a technology partner for a while to enable us to replicate our success online. For us the only choice was Alterian’s class leading technology. For an agency like ours it is about using technology creatively. Anything that drives better engagement is vital and Alterian is cutting edge.”
WDMP share many characteristics of the rapidly emerging category of Customer Engagement Agencies – an evolution of the traditional agency model. As consumers change their behaviour and expectations, and new channels such as social media enable consumers to voice their opinions and enter into a true two way dialogue, Customer Engagement Agencies are emerging to support marketers in the transformation of their activities to respond. They combine creative, strategy driven by analytics and technology to deliver true engagement services to their clients across online and offline channels. Alterian is seeing and supporting more and more agencies that are looking to move to a customer engagement model with the software and support they need to be successful.
Rebecca Liebling, Sales Director, UK Agencies at Alterian, said of the new partnership “We are very excited to have WDMP on board as a Partner. We are seeing many creative agencies looking to adopt technology platforms to improve the performance of their online and offline campaigns, even when technology is not their specialty. Our integrated marketing platform, partner channel focus and understanding of the agency world make Alterian the ideal partner for agencies looking to take advantage of the clear benefits technology can bring to marketing programmes.”