CHICAGO, November 20, 2009 Alterian (LSE: ALN), an integrated marketing platform provider, today upgraded its social media monitoring solution SM2 with features that enable social media marketing in near real time to meet the growing pace of online conversations. SM2 4.3 focuses on enhanced performance and scalability through more than 140 updates in architecture design, infrastructure investments and new features, giving users greater capabilities to monitor, analyze and engage with consumers online.
Today's SM2 4.3 update is a product milestone for Alterian, as the new features bring marketers to the cutting edge of online conversations. Marketers can now combine the most current social media content via SM2 with the web content management, web analytics, email marketing, campaign management and powerful analytics capabilities of the Alterian Integrated Marketing Platform to provide true engagement with consumers. This update further demonstrates Alterian's continued investment in Alterian SM2, and dedication in being the leading enterprise choice for social media monitoring.
"Understanding online conversations as they happen enables brands to genuinely engage with consumers," said Joe Stanhope, Vice President of Platform Strategy, Alterian. "The enhanced depth and speed of SM2 4.3 captures more than 10 million social media conversations a day on top of its existing historical database going back over two years, getting us closer than ever before to real-time social media monitoring."
Key product upgrades in Alterian's SM2 4.3 are:
- Data collection - Optimized search results to collect and store significantly more details about social media conversations.
- Performance - Enhanced reach and speed for initial and subsequent searches in a profile, language and country filter searches, and incremental searches.
- Workflow - Additional list management tools for search results, automatic assignment of results based on search criteria, distribution of notes to assigned team members, default page and language translation configurations, and more.
"Rent-a-Center sees key customer engagement opportunities in social media through reactions to our spokespeople, discussions around our brand, and lead generation," said Sonia Holland, Social Media Manager, Rent-a-Center. "These are all areas where we benefit from using Alterian's SM2, as we understand the actual conversations and uncover opportunities in real time."
"We find great value in SM2's filtering feature that enables us to easily dissect what people are saying and analyze results by keywords. We also like that we can build a data set we have confidence in through features that allow us to quickly identify and eliminate irrelevant posts," said Cara Baker, Business Associate, Rosetta. "In addition, we have been very pleased with Alterian's client support team, which has remained responsive to feedback and inquiries on how to get the most out of the toolset. We are looking forward to seeing how the new capabilities will make our analysis process more efficient and enable us to identify deeper social media insights for our clients."
For more information on SM2 and to try the Freemium version, please visit http://www.alterian.com/sm2site
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About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.
Alterian's unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.
Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian's Partner Network, visit www.alterian.com or the Alterian blog at www.engagingtimes.com.