To Register: Alterian.com
What You Already Know: Your emails are starting to fall on deaf ears; the quality and ROI of your PPC campaigns are on the decline; and your prospects and customers are spending more and more time online, but not necessarily on your site.
What You Need to Know: Social media can address all of those issues in a measurable, programmable way by taking the brand experience to the community and engaging people where they form impressions and find answers.
In this webinar, Marcus will walk through the steps that can make you a social star.
Topics he will cover:
- Tracking customers online and identifying the right social channels
- Creating content that sticks and sells
- Crafting calls-to-action that are tailored to the social media
- Being accountable, and showing straightforward ways to demonstrate lift and ROI
- Developing a search strategy that gives your content the best chance of being found
- Enabling new social channels like LinkedIn, YouTube, and Twitter to cheaply efficiently spread your brand message
- And much more...