For the benefit of our partners and customers, Alterian keeps up-to-date on issues related to email marketing through participation in several industry organizations.
Email Senders and Providers Coalition (ESPC)
The Email Sender and Provider Coalition is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability. Alterian’s email application, Dynamic Messenger, is fully compliant with the ESPC’s support for encrypting suppression list data using MD5 hash encryption.
For more information, please visit www.espcoalition.org
The Direct Marketing Association (DMA)
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.
For more information, please visit www.the-dma.org.
Email Experience Council (eec)
The eec, the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.
For more information, please visit www.emailexperience.org
Messaging Anti-Abuse Working Group (MAAWG)
The Messaging Anti-Abuse Working Group is a global organization focusing on preserving electronic messaging from online exploits and abuse with the goal of enhancing user trust and confidence, while ensuring the deliverability of legitimate messages.
For more information, please visit www.maawg.org
