Newsmax Media is one of America's largest print and online publisher that currently uses Alterian's Dynamic Messenger as part of its email marketing strategy.
Alterian drives Newsmax's email marketing platform, Alterian Messenger, which allows the news company to chart clickthrough and open rates for its email alerts and newsletters. Newsmax has two million email subscribers and boasts four million unique monthly visitors to their websites; Newsmax.com and MoneyNews.com.
Dynamic Messenger helps Newsmax better analyze the data collected from their email campaigns.
"Alterian Dynamic Messenger enables Newsmax to provide its advertisers with better information on who is reading and responding to the offers that are included in Newsmax content, allowing them to get the most return on their investment and make adjustments as they see what is or is not working."
- Robert Vanselow, VP of Sales and Marketing, Newsmax
"With the current state of the economy, people are going to be very diligent on where they are putting their marketing and advertising dollars, ensuring that each dollar is stretched as far as possible. Having this type of email intelligence at our fingertips is vital."
Internal marketers at Newsmax, as well as advertising clients, use Dynamic Messenger analysis to create more targeted email messages and advertising, based on readers' needs and interests. Newsmax paid products include Newsmax magazine, four financial newsletters and two health newsletters. The publisher also offers free, ad-supported products, including daily news alerts and two weeklies. Advertisers include Forbes, CNN and the Wall Street Journal.