"Regardless how much time you put in to your creative, it is all wasted if your message is not delivered." - Email Marketing Council, DMA
Deliverability should be a key area of focus for all companies that send email to drive their business. It is absolutely vital to the success of your campaign that your email is delivered to your customers. An incorrectly targeted email, poorly managed list or poorly worded or designed creative can cause deliverability issues. With a single ISP making up over a third of some email lists, the lost opportunity for engagement with subscribers is huge.
Alterian has partnered with Pivotal Veracity to ensure the best in deliverability management:
Delivery Auditing
- Alterian's Managed Services team checks your deliverability on a weekly basis and advises you on any perceivable deliverability issues.
ISP/Blocklist Liaison
- Identify deliverability issues from weekly audits and liaise with Partner, ISPs and Blocklists to improve or maintain deliverability and increase response rates.
IP Control
- Work with the sender to ensure that IR's are used correctly. Additional IP's and sending contacts may be available to the client if there is a business requirement.
Warming
- Design and advise on a warming/restart policy and effectively bring on new IPs.
White List Support
- Ensure the sending infrastructure is set up correctly on all key whitelists and ISP feedback loops to ensure deliverability and additional benefits.
Authentication Support
- Assist you in becoming authenticated with third party authentication services or with smaller ISP's.