The key to successful email marketing is keeping your messages to your customers relevant. Relevance is driven by understanding your audience. The more intelligent your insights, the more relevant your message can be. Alterian Dynamic Messenger provides the ability to deliver relevant communications - email, RSS, and SMS text messages - more powerfully than any other medium.
Stay Relevant with these Features:
Online Activity Management:
- Enhance your outbound email campaigns relevance by incorporating customized and dynamic landing pages, truly dynamic and tracked RSS feeds, personalized URL's, microsites, surveys, coupons and registration forms.
- Increase the relevance and personalization of the messages in all of the places that customers interact with you.
Dynamic Content:
- Dynamic Messenger lets you have complete control over the content delivered to recipients. From adding just the basics of personalization like a greeting or custom subject line, to creating a completely unique message for each recipient based on profile and/or behavioral data, Dynamic Messenger can handle whatever you throw at it.
- For recipients who have trouble viewing the email in their email software, it's easy to just add a web version of the email, including ALL of the personalized elements, for a seamless user experience across email and the web.
- Dynamic Messenger's powerful personalization features let you create sophisticated business rules that control the look and feel of the message. Templates can consist of discrete content assets, such as images, or chunks of content - even an entire message.
List Management:
- In addition to managing subscriber data from within Dynamic Messenger, lists can be saved, created and selected natively in Dynamic Messenger from other Alterian Integrated Marketing Platform modules or imported from external sources.
- With Dynamic Messenger's targeting tools (and integration with Alterian Selection Planner), you can create and send highly specialized campaigns that utilize not only profile information, but also email performance metrics.
- Automatically incorporate inbound data, such as bounces and unsubscribe requests by flagging or removing records.