Merkle is a leading customer relationship marketing agency. They offer quantitative, information-based solutions that maximize returns on marketing investments.
Merkle provides the framework for organizations to aggressively apply database marketing strategies to their marketing programs. For over a decade, our "Think Brand. Act Direct." approach has produced superior results for many world-class marketers.
The core of our solution is our highly flexible and scalable marketing technology platform couple with our award-winning analytics and creative, driven by our highly disciplined consultative approach. It is the integration of these competencies that creates superior results for many world-class marketers.
"By partnering with Alterian, Merkle will be able to provide select clients with advanced, customized tools that can meet their precise campaign requirements to realize a greater return on their marketing investment. As multi-channel campaigns grow more complex, companies require advanced analytical capabilities that enable a high degree of personalization. Alterian is well-recognized for its achievement in exponentially reducing the time and complexity that is often required for marketers to stay ahead of the competition." - Vice President of Product Development, Merkle
In today's competitive environment, it's not enough to provide great products and services. What matters is how these capabilities create and support marketing strategies that influence consumer behavior over time. This is Merkle's mission.